KomenWatch

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Category Archives: Pinkwashing

Susan G. and KFC: An Unholy Alliance

Title: Susan G. and KFC: An Unholy Alliance

Author: Christina Pirello

Publication:  Huffington Post

Publication Date: April 16, 2010

“Maybe Bill Maher is right. Maybe America is stupid. We must be. How else could marketers continue to get away with selling us poison, calling it food and donating to a cause near and dear to our fat-clogged hearts? And for our part, we trudge along behind their pied piper sales of fat, sugar and salt, bloated, sick, pale and always ready for more.

KFC has really taken the cake this time…along with their co-conspirators in this crime against women’s health, Susan G. Komen for the Cure. For all their malarkey about the ‘cure’ with races, pink apparel, appliances and little ribbons, they decide to team up with one of the most toxic for health food companies on earth to raise money. Only in America could we take something as bad for your health and gluttonous as eating fried chicken in a bucket and turn it into an act of charity.”

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Pink Washing the Dangers of Bottled Water

Title: Pink Washing the Dangers of Bottled Water

Author: Lisa Kaas Boyle

Publication: Huffington Post

Publication Date: January 17, 2010

“pink washing: the deceptive marketing practice of promoting association with a cancer charity (often using pink ribbon symbol) in order to suggest a company’s commitment to battling cancer, when according to independent scientific testing, a marketed product has potential to cause cancer.

Pink Washing Sparkletts’ BPA Plastic Bottles

Sparkletts’ water delivery trucks, previously known for their flashy sequins, have been pink washed. They are decorated with a big pink bow for breast cancer research and a large advertisement heralding a partnership with the Susan G. Komen for the Cure breast cancer charity.”

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Cure? They Don’t Want No Stinking Cure!

Title: Cure? They Don’t Want No Stinking Cure!

Author: Christina Pirello

Publication: Huffington Post

Publication Date: October 1, 2009

“It’s October and we all know what that means. Pink! From ribbons, to kitchen appliances, workout wear to M & M’s (ah, the irony…), we are bombarded with creating awareness of breast cancer (like there’s one woman unaware of it), promoting mammograms and raising money for the Cure. For more than 25 years, we have been marketed the idea that if we just run one more race; write one more check; buy one more pink ribbon adorned tee shirt, they’ll find the elusive cure they dangle in front of all women. Did you know that National Breast Cancer Awareness Month was created by a drug company (currently known as Astra Zeneca), who not coincidentally produces breast cancer treatment drugs?

As women, we need to stand together and ask the question that no one wants asked (certainly no one at Susan G. Komen for the Cure). With all the money raised, why are we no closer to this Cure? The statistics tell the truth. This year, more than 192,000 women will be diagnosed with breast cancer, accounting for more than one in four cancers diagnosed. And while it’s true that from 1997 to 2006, there has been a steady decline in breast cancer deaths (1.9 percent a year), breast cancer rates have remained the same since 2003. A woman’s chance of developing breast cancer sometime in her life is a little less than 1 in 8.”

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How Breast Cancer Became Big Business

Title: How Breast Cancer Became Big Business

Author: Anne Landman

Publication: AlterNet

Publication Date: June 14, 2008

You’ve heard the term “greenwashing.” It refers to corporations that try to appear “green” without reducing their negative impact on the environment.

Since 2002, the group Breast Cancer Action has promoted its “Think Before You Pink” campaign. It’s fighting “pinkwashing,” which is when corporations try to boost sales by associating their products with the fight against breast cancer. Pinkwashing is a form of slacktivism — a campaign that makes people feel like they’re helping solve a problem, while they’re actually doing more to boost corporate profits. Pinkwashing has been around for a while, but is now reaching almost unbelievable levels.

The worst pinkwashers exploit the intense emotions associated with breast cancer while selling products that actually contribute to breast cancer.

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