Promise me you’ll read the ingredients on this pink perfume!

Title: Promise me you’ll read the ingredients on this pink perfume!

Author: Kim Irish

Publication: Think Before You Pink blog / Breast Cancer Action

Publication Date: June 1, 2011

Susan G. Komen for the Cure has partnered with TPR Holdings, LLC, a New York City-based investor and operator in the consumer products industry, to create a perfume called Promise Me.  According to the fragrance’s website, the pink-tinted Promise Me is “The Scent of Inspiration.”  Its neatly packaged bottles and gift sets, with the all-too-familiar Komen ribbon emblazoned on the side, remind us that it’s not just inspiration Komen and TPR Holdings wants – they want us to shop our way to a cure.

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