KomenWatch

Keeping our eyes and ears open…..

Ko-Mart.Org

Title: Ko-Mart.Org

Author:  Kathi Kolb

Publication:  The Accidental Amazon blog

Publication Date: May 26, 2011

“Support the Cure — Start Shopping”
So says the banner on a snazzy new website for “Promise Me” Perfume, the latest offspring of a corporate sponsorship between Susan G. Komen, the breast cancer fundraiser, and TPR Holdings LLC, a New York-based “operator in the consumer products industry[…investing in] scalable mass and prestige opportunities in health, beauty and wellness categories…and providing transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances and French Connection Beauty.”  And now, TPR has latched onto that most marketable of brands, breast cancer.

Sometimes, I swear, these posts practically write themselves.  If there is actually anyone left on the planet, or at least in the United States, who is not aware that breast cancer is no longer merely a pernicious and incurable disease, but has in fact become a ubiquitous brand and a profitable marketing opportunity for manufacturers, then let me enlighten you.

Link to Full Article

Comments are closed.

%d bloggers like this: