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Komen cancels Denver’s 3-Day for the Cure

Title: Komen cancels Denver’s 3-Day for the Cure

Author: Amber Johnson

Publication: Mile High Mama’s blog

Publication Date:  January 19, 2011

The Komen three-day walk for breast cancer is walking away from Colorado.

The cancellation of the Denver 3-Day for the Cure event for 2011 was announced on the event website, citing tough economic times.

“We launched the Denver event in 2008, and it just didn’t meet financial goals,” said Wendy Fitch of the Chicago-based public relations firm that handles calls for Susan G. Komen for the Cure. “It didn’t grow as we expected.”

Fitch said she did not know what those specific financial goals were, but she did say participation in Denver was “not on par with other markets.”

Overall, the three-day walks have raised more than $500 million since 2003, she said. Seventy-five percent of money raised goes to breast cancer research, according to the Komen website.

Michele Ostrander, executive director of Komen’s Denver affiliate, said last year about 800 participants walked 60 miles from Colorado Mills Mall through Littleton, Cherry Hills Village and Washington Park to City Park.

In comparison, about 4,000 people participated in the San Diego three-day walk last year, according to media accounts.

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