KomenWatch

Keeping our eyes and ears open…..

How do you define the cure for cancer?

Title: How do you define the cure for cancer?

Author: Alicia Staley

Publication: wegoHealth

Publication Date:  January 4, 2011

“Recently, I wrote about the controversy surrounding the Susan G. Komen for the Cure Foundation’s efforts to manage its’ brand image. One of the most interesting conversations that’s come up since that posting was around the definition of “the cure.”  I was interviewed by Eric Rosenthal from Oncology Times and he helped me realize that I hold a very narrow definition of “the cure.”  It seems that many other cancer survivors view “the cure” in the same way that I do. We want cancer to disappear, never to start in the first place.  Is this what “the cure” really means?”

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