Komen ‘For the Cure’ Trademark Protection Ignites Ire of Some Breast Cancer Bloggers

Title: Komen ‘For the Cure’ Trademark Protection Ignites Ire of Some Breast Cancer Bloggers

Author: Eric T. Rosenthal

Publication: Oncology Times

Publication Date: December 31, 2010

“It isn’t always easy being perceived as the 800-pound gorilla or Goliath in the world of breast cancer advocacy, especially when that position can make for a very large and vulnerable target for criticism from the blogging Davids out there with virtual slingshots.

Early in December, just as the San Antonio Breast Cancer Symposium was getting under way, The Huffington Post published an article charging that Susan G. Komen for the Cure was “elbowing out” other charities and events over use of the word “cure.”

The author, Laura Bassett, wrote that “in addition to raising millions of dollars a year for breast cancer research, fundraising giant Susan G. Komen for the Cure has a lesser-known mission that eats up donor funds: patrolling the waters for any use by such organizations that use any variation of ‘for the cure’ in their names.”

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