KomenWatch

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Merchandise tie-ins to breast cancer awareness have some seeing red over all that pink

Title: Merchandise tie-ins to breast cancer awareness have some seeing red over all that pink

Author: Kim Horner

Publication: dallasnews.com

Publication Date: October 28, 2010

The pink rubber duckies may be cute. But can they really help cure breast cancer?

What about the pink buckets of fried chicken?

Or one of the most controversial breast cancer awareness products, a Smith & Wesson handgun with pink grips and an engraved pink ribbon?

“Where does it end?” said Gayle Sulik of Denton, author of Pink Ribbon Blues: How Breast Cancer Culture Undermines Women’s Health .

During “Pinktober,” as some call October’s breast cancer awareness month, everything from dental picks to NFL players’ cleats turns pink.

Sulik’s new book is part of a growing backlash against a movement that critics say has become more focused on making money than finding a cure.

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