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Pinkwashing Statement

Title: Pinkwashing Statement

Author: Katie Ford Hall

Publication:  Uneasy Pink blog

Publication Date: October 4, 2010

In the past week, I’ve had a few spirited discussions with people about the topic of pinkwashing. I’d like to explain my stance, such as it is today.

For starters, let me say that I resist the idea of talking points. I think that leads us to making a choice between one camp or the other and, frankly, I don’t think that is a true reflection of us as individuals or as a society. In fact, I think this push to dumb down complex issues into black and white (or pink) creates a whole lot more problems than it solves. But that’s an entirely other topic.

Let me start with the Goliath. Komen.  They have largely been responsible for elevating the cause of breast cancer to an international cause.  In pre-Komen days, breast cancer was in the closet – shameful and discussed in whispers only.  Komen gave us a rational language with which to discuss breast cancer, destigmatizing the issue by separating it from the culture of over-sexualized female images.  They brought forward faces of breast cancer and statistics, giving the disease the gravitas it deserves.  For that, I am filled with gratitude.

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