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Ethical Lapse Costs Susan G. Komen Goodwill, Credibility

Title: Ethical Lapse Costs Susan G. Komen Goodwill, Credibility

Author: Geri Stengel

Publication: Business Ethics

Publication Date: May 9, 2010

“I guess you could say “God will get you!” when you cross ethical lines.

Susan G. Komen for the Cure has certainly reaped its reward for carelessness (greed?) when choosing a cause-marketing partner.

The blogsphere has been running pink as the good will drains out of SGK’s partnership with KFC, viewed as a purveyor of obesity and carcinogens.

The basic benefit of cause-marketing — good publicity for both partners — certainly hasn’t materialized. The cancer-causing contents of KFC chicken are being widely publicized and the brand of SGK has been tarnished.”

Link to Full Article

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