Keeping our eyes and ears open…..

Pink Your Pink Wisely

Title:  Pink Your Pink Wisely

Author: Tara Parker-Pope

Publication: New York Times Well blog

Publication Date: October 4, 2007

This month, if you buy a Yoplait Yogurt and mail in the pink lid, the company will donate 10 cents to Susan G. Komen for the Cure, a major breast cancer charity. But what if you just donated the value of the 41-cent stamp instead?

Such are the quandaries for consumers in October, when store shelves are filled with pink products whose sales benefit various breast cancer groups. There are pink bagels at Panera, pink blenders at Linens & Things — and pink ribbons on the box of frozen Green Giant peas I bought for dinner the other night.

Pink campaigns in stores provide significant amounts of money to breast cancer charities. But just because a product wears pink doesn’t mean that buying it helps fight breast cancer.

Link to Full Article

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