The Marketing of Breast Cancer

Title: The Marketing of Breast Cancer

Author: Mary Ann Swissler

Publication: AlterNet

Publication Date: September 16, 2002

“Judy Brady has little use for the limelight. Yet, as someone with a lot on her mind, she has much to say about what she terms “the marketing of breast cancer.” One of the worst examples, she says, is the Dallas-based Susan G. Komen Foundation and its annual fundraiser, the 5K Race for the Cure.

Now held year-round in 110 U.S. cities and abroad, the festivities offend Brady and the group Toxic Links Coalition. The races, they say, merely focus women on finding a medical cure for breast cancer, and away from environmental conditions causing it, the problems of the uninsured, and political influence of corporations over the average patient.”

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