KomenWatch

Keeping our eyes and ears open…..

NFL Becomes National Sponsor Of 99-Event Susan B. Komen Breast Cancer Foundation Race For The Cure Awareness And Fund-Raising Program

Title: NFL Becomes National Sponsor Of 99-Event Susan B. Komen Breast Cancer Foundation Race For The Cure Awareness And Fund-Raising Program [Note: Article’s misspelling of Susan G. Komen maintained for posterity.]

Author: Mel Poole

Publication: Street & Smith’s Sponsor Business Journal

Publication Date: March 1,1999

The Deal: NFL becomes national sponsor of 99-event Susan B. Komen Breast Cancer Foundation Race for the Cure awareness and fund-raising program.

Estimated Value: $500,000 in cash and cause-relatedpromotional value.

Length: One year plus options.

Deal Makers: Jamie Sykes, NFL Properties Inc. director of marketing; Sara Levinson, president, NFL Properties; Cindy Schneible, Komen Foundation vice president of national programs; Nancy Brinker, founder and chairwoman of the Komen Foundation.

“With this relationship, the NFL can leverage contact with its female audience of 68 million, stay relevant to its fans for seven months a year when the NFL isn’t playing, raise incremental sales of its female-oriented apparel and do a good thing.”

Link to full article

Comments are closed.

%d bloggers like this: